Vince Schlomi is at it again.

We all know the ubiquitous television salesman as the ‘Slap Chop’ guy, or maybe you recognize the energetic pitchman from his never-ending ‘ShamWow’ commercials? Regardless of how the neurons in your brain relate to his annoying voice – he’s at it again! And this time things get a little schticky.

The new product, the ‘Schticky’, has recently hit the market and the commercial has already gone viral. His previous videos were insanely popular on the web, being catapulted to the forefront of Internet ‘must-sees’ thanks to the relentless parodies, re-mixes and edited versions popping up every day. People couldn’t get enough of the clips that mocked Vince and his products. Well, the man himself has turned the tables on the viral video villains of the net, openly mocking his many fumbles in life, including his mug shot after being arrested for slap-chopping a hooker in his Miami hotel room.

Take a look below, he really captures the ‘Schticky’ audience in this one.

And for a trip down memory lane, here’s the Slap Chop video.